Site Plan

Project Brief

Site Name- Boogiethebear.com
Summary- Boogie the bear is a funny bear who will show you the ropes of Yellowstone National Park. Prepare for your trip to Yellowstone by finding favorite sites, activities, and learning survival tips. Check out the website with your whole family to prepare for your trip with a good laugh
Objectives- Home Page- Here we will introduce Boogie and give a little background information on Yellowstone. Sites- Here we will show all of the favorite sites you can pull up to in the park. Activities- Here we will list all of the activities provided at Yellowstone. Survival Guide- Here we will inform you of all the important tips to survive.
Target Audience
Adults, male and female with high school education and $60,000 yearly income
The web, in chrome, with a mac and average skill level
The audience wants to know what to know to plan a trip to Yellowstone
Perception Strategy
Modern, informative but funny/interesting
We have a funny bear to guide our visitors, and we will choose colors that are fresh and modern
Message Strategy
Primary message- We want to provide a fun and interesting website to portray Yellowstone is a fun and cool place to visit
We will use an appealing word choice to educate but also interest the user

Persona

Alan Brown is a 30 year old man who manages the local grocery store. With his high school diploma he earns around $60,000 a year. He has a wife and two kids and his hobbies are sports, movies, and camping. Alan's preferred operating system is Windows 7 but he has increasingly been using his iPad to browse the web. He is adept at browsing the web and his favorite sites include: facebook.com, cnn.com, gmail.com, and wikipedia.org. The user would like to find out general information regarding the Park, including travel, weather, and other basic information. Alan wants to find out what the most popular areas of Yellowstone National Park are. He would also like some basic facts and highlights regarding these areas. He would also like some photos in order to see what the environment is like and some of the potential things they could see. The site owner would like to make the site easily accessible to those who may not have much technological experience. He also wants to verify that the content available is what his audience is in search of. He also desires a simple and clean interface that works just as well on a phone or tablet as it does on a desktop.

Scenario

Sarah is going to school at Montana State University. She and her roommates want to go Yellowstone for the long weekend coming up. They go to boogiethebear.com for an easy to use website that shows them where beautiful views of the park are.

Hazuki and Kazuto are from Japan. Their kids are coming to America for the first time. They have heard of Yellowstone, but they don’t know much about it. They go to boogiethebear.com for some fun activities they can do with their family. John and Aubri just got married. They want to go on a camping trip to Yellowstone. Aubri has been to Yellowstone before and wants to show John some of her favorite sites. They use boogiethebear.com to see what campsites would be good to stay at that would be close to the sites Aubri wants to show.

Style Guide

Asset List

Assets Needed

Home

Media needed: This page will include a picture of wildlife of Yellowstone and one of activities being performed in the park as well

Content needed: This page will introduce the site and the purpose that it is intended to have. The page will also introduce our bear mascot theme that will exist on most, if not all themes.

Sites

Media needed: This page will include a picture of one of the geological features of Yellowstone. Preferably tourists will be seen in the photo visiting a particular site.

Content needed: This page will introduce to the topic of sites to visit. It will include tips on how to be a respectful visitor of the park.

Springs

Media needed: This page will include a picture of a well-known natural spring located in Yellowstone. A map will also be needed identifying the locations of some of the more well-known springs in the park. Pictures will be needed for the springs mentioned.

Content needed: This page will define what a spring is. It will also give details on 5-10 of the more well-known springs in the page. A link to an outside site will be provided directing towards a full list of springs in the park.

Geysers

Media needed: This page will include a picture of a well-known geyser located in Yellowstone. A map will also be needed identifying the locations of some of the more well-known geysers in the park. Pictures will be needed for the geysers mentioned.

Content needed: This page will define what a geyser is. It will also give details on 5-10 of the more well-known geysers in the park. A link to an outside site will be provided directing towards a full list of geysers in the park.

Waterfalls

Media needed: This page will include a picture of a well-known waterfall located in Yellowstone. A map will also be needed identifying the locations of some of the more well-known waterfall in the park. Pictures will be needed for the waterfalls mentioned.

Content needed: This page will define what a waterfall is and applicable safety information. It will also give details on 5-10 of the more well-known waterfalls in the park. A link to an outside site will be provided directing towards a full list of waterfalls in the park.

Wildlife

Media needed: This page will include a picture of some well-known wildlife in Yellowstone, such as a bison. Pictures will be needed for the wildlife mentioned.

Content needed: This page will detail some of the most commonly spotted wildlife in the page. Safety precaution may be listed for each. A link to an outside site will be provided directing towards an exhaustively detailed list of wildlife in the park.

Activities

Media needed: This page will include a picture of park visitors enjoy some kind of activity that Yellowstone is well-known for such as hiking or snowmobiling. Pictures will also be needed for the activities linking to their respective pages.

Content needed: This page will explain why Yellowstone will so perfect for those wanting to get outdoors. A personal story/quote can be used here. Park rules for visitors will be mentioned here.

Camping

Media needed: This page will include a picture of tourists camping. A map will also be needed with the locations marked for some of the more well-known camping locations in the park.

Content needed: This page will include information about the activity. Descriptions of popular sites will be given. Specific advice related to that activity will be given. A link to an outside site that has full list of camping sites will be provided.

Hiking

Media needed: This page will include a picture of tourists hiking. A map will also be needed with the locations marked for some of the more well-known hiking destinations in the park.

Content needed: This page will include information about the activity. Descriptions of popular hiking routes will be given. Specific advice related to that activity will be given. A link to an outside site that has full list of hiking trails will be provided.

Snowmobiling

Media needed: This page will include a picture of tourists snowmobiling. A map will also be needed with the locations marked for some of the more well-known snowmobiling trails in the park.

Content needed: This page will include information about the activity. Descriptions of popular sites will be given. Specific advice related to that activity will be given, particularly in regards to permits. A link to an outside site that has full list of snowmobile trails and regulations will be provided.

Rafting

Media needed: This page will include a picture of tourists rafting down a river. A map will also be needed with the locations marked for some of the more well-known rafting locations in the park.

Content needed: This page will include information about the activity. Descriptions of popular locations and tour companies will be given. Specific advice related to that activity will be given. A link to an outside site that has full list of rafting sites will be provided.

Cuisine

Media needed: This page will include a picture of tourists eating at one of Yellowstone’s many restaurants. A map will also be needed with the locations marked for the restaurant locations in the park.

Content needed: This page will include information about the restaurant options in the park. Descriptions of the sites will also be given.

Discovering Yellowstone